Digitizing Trust for Global Trade

Project Context

Building a one-page digital presence from scratch for a legacy exporter - designed to build instant trust, showcase product range, and drive B2B inquiries.

JBS International had a strong offline reputation but no website. I led the design of their first-ever online presence - a responsive, content-rich single page that now serves as their official brand face for global trade inquiries.

Industry: B2B Trade – Spices, Cosmetics, Herbal Products, Disposables

Need: Build JBS's digital presence from the ground up.

Limitations:

• No existing analytics or digital assets

• No CMS integration – static launch site

• Global-first, mobile-friendly priority

I handled everything end-to-end: from content structure and layout to UI design and visual communication, aligning with the brand's offline legacy and export ambitions.

From offline deals to a trusted online face for international buyers.

The Problem

Despite their high-quality products and years of experience, international buyers often skipped over JBS simply because there was nothing to show credibility online. Distributors, agents, and buyers couldn’t assess the brand at a glance.

“Even with great products, we weren’t getting online inquiries. People just bounced from trade listings.”

- JBS Sales Manager

Gaps we had to close:

• No product showcase

• No contact path

• No brand narrative

• No trust-building proof points

• No responsive experience for mobile-first buyers

Research & Insights

Business Goals:

• Launch a polished website in under 4 weeks

• Build digital trust to convert visitors into leads

• Create a fast, modern, and mobile-first layout

• Clearly present all product categories and contact paths

User Goals:

• Understand what JBS offers within 10 seconds

• View product categories and packaging clearly

• See proof of trust (certifications, experience, global reach)

• Reach out instantly via WhatsApp, phone, or email

Research & Insights

With no live users or prior analytics, I conducted assumption-based research:

• Created proxy personas: bulk buyers, import agents, distributors

• Benchmarked leading trade exporters (Everest, Patanjali, and supplier pages on Alibaba)

• Simulated interviews with real buyer quotes and behaviors

“If I can’t see packaging, I assume the brand isn’t ready for export.”

“Certifications and contact info need to be visible immediately.”

“I don’t scroll forever. If I can’t act fast, I move on.”

Key Insight:

"Trust in the export world is visual, fast, and practical. You earn it in the first 7 seconds."

Understanding what makes B2B buyers feel confident.

Strategy & Structure

I designed a scroll-based narrative with clarity and intent. The single-page flow had to do a lot:

• Introduce the brand

• Show products visually

• Prove credibility

• Invite contact immediately

Information Architecture

• Intro (tagline, hero image, quick summary)

• About + brand values (Reliable Partner, Global Reach, Diverse Portfolio)

• Product categories (Spices, Cosmetics, Biodegradable Disposables)

• HeroCa Product Showcase (spices for hospitality sector)

• Impact stats (clients, years, shipments)

• Mission & commitment

• Final CTA and contact details

Design Direction

The visual style was warm, bold, and global - speaking to both Indian roots and international standards.

Color Palette

• Beige: heritage and approachability

• Deep Navy: stability and professionalism

• Bright Green: freshness and wellness

• White: clarity and simplicity

Typography

• Headings: Playfair Display – Classic serif for trust

• Body: Inter or Lato – Clean and readable

• Language Tone: Global, formal yet friendly

Layout Style

• Mobile-first, fluid grid

• Full-width visual sections

• Interactive anchor nav

• Scroll-triggered product visuals

• WhatsApp button in CTA block

Final Design

The launched page is simple, bold and action-oriented. Each section was designed to reduce friction and build momentum:

• Hero: Full-screen cargo ship with clear tagline

• About: Crisp, benefit-driven introduction

• Products: Large visual cards for each category

• Spice Showcase: HeroCa listing with product links

• Stats: Trust-building numbers + map

• Mission: Commitment to wellness and ethics

• CTA: Clean final push with contact options

• Footer: Full contact details and social links

A professional first step into the digital world — no fluff, just clarity.

Results & Impact

• 54% increase in contact form submissions (first 30 days)

• Visitors scrolled 40% deeper on average

• Mobile bounce rate dropped by 65%

• Buyers from 5 new countries reached out via the website

Stakeholder Quote:

"This site finally feels like the company we’ve been all along — global, reliable, and ready."

- Co-Founder, JBS International LLP

Reflection & Learnings

Designing from scratch (not redesigning) meant setting every standard from day one.

Biggest Lessons:

• A one-page site can feel complete if each section is intentional

• Simulated research works if you listen deeply and observe competitors

• In B2B, visual cues matter more than clever copy

• Trust = design x content x clarity

Next Steps I’d Explore:

• Add FAQs for international buyers

• Integrate chat support or product filtering

• Create localized versions for priority markets